Revela Reporting Overview - Marketing

Applicant Statistics

Definition:
A report that tracks key metrics regarding tenant applicants, including the number of applicants, approval rates, rejection reasons, and demographic information.

Use Cases:

• Analyze the volume and quality of applicants over time
  
  

• Track conversion rates from applications to leases
  
  

• Identify trends in applicant qualifications and preferences
  
  

• Help forecast demand for available units
  
  

• Support reporting to property owners or stakeholders on leasing performance
  
  

Listings

Definition:
A report that tracks all current rental listings, including details such as availability, rent amount, unit size, and lease terms.

Use Cases:

• Manage and update available units for lease across the properties
  
  

• Track advertising performance for listings and adjust as needed
  
  

• Provide prospective tenants with current availability and pricing
  
  

• Generate reports for property owners on unit occupancy and rental rates
  
  

• Analyze vacancy periods to optimize pricing and marketing strategies
  
  

Prospect Activity

Definition:
A report that tracks the activities of prospective tenants, including interactions, inquiries, and engagement with rental listings or the application process.

Use Cases:

• Monitor the level of interest from potential tenants
  
  

• Identify high-engagement prospects to prioritize follow-ups or showings
  
  

• Evaluate the effectiveness of marketing efforts and adjust accordingly
  
  

• Provide insight into prospective tenant behavior and preferences
  
  

• Assist leasing teams in targeting and nurturing the most promising prospects
  
  

Prospect Traffic

Definition:
A report that tracks the number of inquiries or visits to rental listings or the property’s leasing portal by prospective tenants.

Use Cases:

• Track the volume of interest in specific listings or properties
  
  

• Measure the effectiveness of marketing campaigns and listing platforms
  
  

• Evaluate the popularity of different units or property features
  
  

• Adjust marketing efforts based on traffic trends and engagement
  
  

• Provide reports to owners or stakeholders on how well properties are attracting interest
  
  

Prospects

Definition:
A report that provides a list of all potential tenants (prospects), including contact details, preferences, status in the application process, and other key data.

Use Cases:

• Maintain a detailed database of all prospective tenants
  
  

• Track the progress of prospects through the leasing process
  
  

• Organize follow-ups, tours, and applications to streamline leasing efforts
  
  

• Segment prospects based on interest level, preferences, or qualifications
  
  

• Generate insights into tenant demand and leasing trends
  
  

Tours

Definition:
A report tracking scheduled tours and showings of available units, including dates, times, prospective tenants, and outcomes.

Use Cases:

• Track and schedule unit showings for prospective tenants
  
  

• Monitor the success rate of tours in terms of signed leases
  
  

• Improve coordination between leasing agents, prospective tenants, and unit availability
  
  

• Measure the effectiveness of in-person showings in securing tenants
  
  

• Analyze tour trends to optimize scheduling and improve conversion rates
  
  

Unit Availability

Definition:
A report that tracks which units are currently available for rent, including vacancy dates, unit types, and lease terms.

Use Cases:

• Track and manage vacancy rates for properties or units
  
  

• Assist leasing agents in scheduling showings and applications for available units
  
  

• Help tenants find available units that match their preferences
  
  

• Provide property owners with detailed insights on current occupancy and availability
  
  

• Monitor and forecast future vacancies for property planning and budgeting